Which brand sales were really cheaper in October 2026

What we found

• 153 brands started at least one sale in October. We saw 284 sale starts in all. In a typical sale, prices fell by 20% compared with the price just before.
• The % off on the label is often bigger than the cut. In 178 sales most labels showed the same % off. The typical label said 30% off, while the typical real cut was 20%. In 71 of these sales the label was 10 or more points above the real cut. We checked 16 of them size by size: in 15, most items were already marked down before the new cut, so the label counts the old discount too.
• 17,514 items at 107 brands went up in price first, then came back down. For these the lower price was not lower than before the rise, or less than 3% lower. We do not count them as price drops.
• 84,326 items at 375 brands got really cheaper. They had at least one price cut of Rs 100 or more that passed all our checks (321,932 cuts on 270,503 sizes).
• Some sales ended within days. Of the 212 sales that started between 1 and 24 Oct, prices were back up within 7 days in 53 and within 3 days in 26. On 1 Nov, 167 of the 284 October sales had not ended.

The % off on the label and the real cut

A label's % off is measured from the brand's own "was" price. Our cut is measured from the price you could pay just before the sale. When an item is already marked down, the two are different, and neither is wrong.

Khaadi is an example. On 17 Oct at 1:19 am it cut prices on 724 items, and on 66 more three hours later. After the cut, most labels said 50% off. The typical cut against the price just before was 17%. All 790 sizes cut were already shown below the same "was" price before the sale, most at 40% off, from the first day we checked Khaadi on 4 Oct. Going from 40% off to 50% off the same "was" price is a 17% cut on what the item cost the day before.

For example, Khaadi's Blue Floral Kurta cost Rs 2,400 with a "was" price of Rs 4,000 from 4 Oct. On 17 Oct it cost Rs 2,000 with the same "was" price. The label said 50% off. It was Rs 400 cheaper than the day before, a cut of 17%. Because we started watching Khaadi on 4 Oct, we cannot say when it was first marked down.

At 15 of the 16 sales we checked size by size, 17,516 of 19,396 cut sizes (90%) were already marked down before the new cut.

These are 16 of the 71 October sales where the label was 10 or more points above the real cut. We picked them by hand from the biggest sales and well-known brands; we did not check the other 55. In 97 October sales the label and the real cut were within 1 point of each other.

Prices that went up before they came down

In October we saw 17,514 items at 107 brands where, within 14 days, the price went up and then came back down by Rs 100 or more to about where it was before. Often this is one sale ending and another starting a few days later. For a shopper the result is the same: the "sale" price was not lower than the price a few days earlier. We do not count these as price drops anywhere on our site.

At Stylo, the price of 2,091 items went up on 5 Oct at about 6:12 pm and came back down on 6 Oct at about 9:13 pm. All 4,264 sizes were then shown below a "was" price equal to the higher price. For example, the Golden Formal Pouch P97602 cost Rs 2,770 on 29 Sep (with a "was" price of Rs 3,500), Rs 3,500 on 5 Oct, and Rs 2,765 on 6 Oct with a "was" price of Rs 3,500. On 13 Oct it was back at Rs 3,500.

The 10 brands with the most such items. The other 97 brands had 2,999 between them. See the ones on sale right now

Sales that ended within three days

A sale has ended when at least half the sizes it cut are back to about their old price (97% or more). We check every 3 hours, so times can be up to 3 hours late. These are the sales of 300 items or more that started in October and ended within 3 days.

Every brand with a sale in October

All 153 brands where we saw a sale start between 1 and 31 Oct, A to Z. Items cut adds up every sale, so an item cut twice counts twice.

How we measured

• We read each brand's own website every 3 hours and save every price change for every size. October means 1 Oct 00:00 to 31 Oct 24:00, Pakistan time. We took these numbers on 1 Nov 2026 at 2:33 pm; whether a sale had ended is as of 2:05 pm that day.
• A sale is a check where many of a brand's items got cheaper at once: at least 15 items and 2% of what it has in stock (or 5 items and a quarter of the stock for small brands), with a typical cut of 10% or more.
• The real cut is the drop from the price just before, not from the "was" price. "Typical" means the median: half the sizes were cut more, half less.
• A real price drop is at least Rs 100. We skip the first 48 hours after a brand puts an item or a new size up, because brands often fix prices then, and we skip drops to under Rs 50 or more than 85% off, which are usually typing mistakes.
• "Went up first" means that within 14 days the price rose, then fell by Rs 100 or more to no more than 3% below the price before the rise.
• We only see a brand's prices from the day we started checking it, so we cannot say what an item cost before then. Items that sold out in every size before we tracked them are not counted, so item counts are a lower bound.